Sustainability advocacy group Ceres has tasked seven global food and beverage companies to participate in a collaborative challenge aimed at strengthening sourcing and water stewardship action plans. Earlier this month, a panel of experts convened by the Financial Times urged the private sector to step up water efficiency practices to build understanding that water is an economic risk as well as an environmental one. Ceres’s AgWater Challenge, established in partnership with the WWF, will see the seven firm – Diageo, General Mills, Kellogg, PepsiCo, Hain Celestial, Hormel Foods and WhiteWave Foods – collaborate to develop an array of new water-based goals aimed at strengthening water management in the supply chain. With one-third of the world’s food grown in areas of high water stress, Ceres has tasked each company with an individual goal to improve water use. The seven companies will lean on one another as a means to source best practices. A progress reported detailing updates to the goals will be issued in one year’s time. Read the full article ‘The Magnificent Seven: Food and beverage giants commit to water stewardship challenge.’ on the Edie web site.