Five leading clothing brands and retailers including Primark and Peak Performance have signed up to WRAPs cooperative European Clothing Action Plan (ECAP) initiative, which aims to promote sustainable clothing across the continent.
ECAP is made up of five prominent organisations from the UK, Netherlands and Denmark, including: WRAP-UK, MADE-BY, Rijkswaterstaat (RWS), the Danish Fashion Institute (DAFI), and London Waste and Recycling Board (LWARB).
The ECAP initiative, which is supported by EU LIFE funding, aims to divert more than 90,000 tonnes of clothing away from landfill each year in Europe by 2019.
WRAP’s Sustainable Clothing Action Plan (SCAP), focuses on carbon, water, waste and full life-cycle waste reductions for clothing products. Signatories include Primark, ASOS, Sainsbury’s and Biffa. Since SCAP’s inception in 2013, the scheme has helped more than 50% of the UK retail market reduce supply chain water impacts by 12.5% per tonne of clothing.
Read the full article, ‘Primark signs up to WRAP’s sustainable clothing plan’, on the Edie web site. Find out more about WRAP’s Sustainable Clothing Action Plan on the WRAP web site and the European Clothing Action Plan on the EU web site.