€3.2m London project to target food waste prevention and recycling alongside healthy eating

A new London-wide behaviour change initiative could save Londoners £330m, reduce avoidable food waste in the capital and increase awareness of more healthy and sustainable eating.  TRiFOCAL London – Transforming City FOod hAbits for Life, is the latest initiative to be led by Resource London – the partnership between WRAP and LWARB – together with Groundwork London.  The organisations bid for and won €3.2million from the European Commission to deliver the initiative in London, which will be a test bed for other European cities.   For the first time messages on how Londoners can reduce the amount of food they waste will be joined up with messages on how they can recycle the food waste that couldn’t be avoided, whilst also integrating messages about healthy sustainable eating. Find out more about the initiative on the WRAP web site.